I just wrote about fashion blogger Leandra Medine who worked together with Zara. Brands are becoming more eager to work with (fashion) bloggers because they recognize their influence. They usually have a young audience who are interested and willing to pay for their hobby. And they also are willing to pay for something just because their favorite blogger wore it. They are the new celebrities in a way and far more relatable. Swedish fashion blogger Pernille Teisbaek is the new face of Swedish brand Gina Tricot. I haven't heard of the brand before, but the items are affordable.